Mortgage Broker PPC
Mortgage Pro’s PPC service provides a cost-effective solution for attracting highly targeted potential clients straight to particular areas of your website and to those mortgage-related services you are actively marketing.
For more information about PPC please scroll down, or if you would like to speak to someone about it, please call 033 33 447 300 (local rate) or email us at firstname.lastname@example.org. A member of our team will be happy to discuss your requirements.
Understand Your Marketplace
If your efforts with PPC are to be truly successful, it will be necessary to carry out thorough research into your business, your marketplace, and your website. A well-targeted PPC campaign will bring together the unique selling points (USPs) of your business and research into the most appropriate keywords for your sector. The objective is to ensure that the eventual landing page complements both USPs and key words. Without adequate research, your PPC campaign is likely to result in expensive failure. Nevertheless, when research is carried out effectively, PPC can be hugely successful.
Review Your Campaigns
Among other things, successful PPC is the consequence of always knowing what’s going on. However, you can’t know what you don’t know. Market trends change, sometimes frequently, and your PPC campaign should adapt to suit. Regular reviews of current campaigns are therefore essential. Reviews should only be undertaken using expert data. A review should take into account campaign structure, campaign objective, the costs, and return on investment (ROI) - both actual and projected. The report should also detail suggested improvements, as well as an indication of how such improvements might be implemented most effectively.
Restructure Your Campaign
As we’ve said, market trends can change. So too can your products and services. Due to changes in the business, landing pages and entire websites may be ‘refreshed’ or even completely redesigned, with the result that visitors land on a page which no longer matches the current PPC campaign. When major changes such as these occur, you might have to restructure your PPC model or even build a whole new campaign, taking the changes into account. If this isn't done correctly, you’ll run the risk of losing money.
As you can see, there’s a good deal involved in running even a single PPC campaign. To get the very best results, it’s often necessary to run several ‘grouped’ campaigns simultaneously. This makes the management of your PPC advertising even more complex - PPC management requires PPC performance to be checked constantly. Key words can be expensive to bid for - especially when used in high-ranking PPC adverts. To make the most of them, capable and experienced PPC management is essential.
Improve Campaign ROI
The fine-tuning of PPC campaigns is as much an art as a science. Experience is essential. While today’s automated software can make life easier, it can also complicate things if used incorrectly. For example, key words matched to broad-type traffic can quickly drain a PPC budget. But precisely focused and carefully targeted key word optimisation, based on experience gained, can quickly pay for itself. While you can learn to do all this complicated work yourself eventually, you may initially spend a lot on getting it wrong. Expert optimisation is usually quicker, more reliable and, in the end, better value.
Refine with Analytics
Regular PPC reports, accurately recorded, are vital for a campaign to be successful. More important still, however, is the need for accurate interpretation of all those numbers. A good PPC report should be able to tell you when, where, why, how, and how much. These factors can then be considered and improved upon. Because analysing PPC reports can sometimes be extremely difficult and often requires a great deal of experience, it may be advisable to get a reporting service to do this for you.